Hello! At THE BEAR we play a killer mix of today’s hottest Country Music and your favorite Classic Rock! Tune in for your Daily LIVE On-Air Morning Show- Awaken AM hosted by our very own Clayton HS graduates DJ Shi Vibes and D-Jozzy. The Bear proudly broadcasts LIVE Sports events for The Clayton YellowJackets and The Texline Tornadoes! Keep up with our sports here, Listen Live, Contact Us and More!
Meet The “BEAR”– Jim and his wife Melba McCollum, fondly known as the Bear McCollum family, moved to Clayton, NM in the 80’s to manage 1450 AM KLMX. Jimmy became the owner and created 97.5 FM- THE BEAR in 2014, a lifelong dream of his. Jim Bear McCollum passed in 2020 leaving his wife Melba the business now totaling 2 radio stations heard on 3 tuners: 97.5 FM The Bear, 104.5 FM and 1450 AM Crossroads Christian Radio.
KLMX Radio Since 1949
WELCOME! Enjoy The view from our back porch!
Meet our one of our longest supporters and Platinum Bear Partners, Clayton Ranch Market. Your Grit n’ Gourmet Market!
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